Belmont Beverages, the chain of specialty grocery stores in Belmont, Calif., announced plans Friday to sell more than 2,000 bottles of beer in San Francisco’s Mission District, where the city is home to a burgeoning craft beer scene.
Beverages are among the few options for customers who live and work in the Mission District and want to explore the area’s craft beer culture.
Belmont also is selling more than 5,000 craft beer cans in its Mission neighborhood.
The new product line, called Belmont’s Mission Brewery, will feature three brands: Belmont Beer, Belmont Craft Beer, and Belmont IPA.
Belm’s Mission IPA is a double IPA brewed with a special strain of California hops.
Belmont, which opened its first San Francisco location in 2010, also plans to expand into neighboring Los Angeles.
Bev’s beer will be available at locations including Belmont stores and Belm Street Market in San Jose.
Customers can order the beer online, and it’s $2 for a 16-ounce bottle.
Customers who want to try Belmont beer in person will also be able to order a $1 bottle at a location near the Mission.
Bartosz Zborowski, a sales manager for Belmont in San Diego, said Belmont will continue to sell Belmont craft beer in Belm, and will have more in the works.
Belm, which is based in Santa Monica, Calif.
and is owned by the beverage company Nestle Beverages Group Inc., is one of the most popular craft beer brands in the country, with a loyal fan base that includes San Francisco residents.
It’s not uncommon for Belm customers to order beer at the Belmont location and return with the cans.
The Belmont Mission Brewery is expected to sell out of cans in time for the brewery’s grand opening, Zborowski said.