The national beverage corporation (NBC) is looking to tap into the growing market for premium craft beers and cider.
A spokesperson for the company told CNBC that the NBC would launch its first national beer and cider-themed travel promotions in March, targeting travelers traveling to New York, Atlanta, Los Angeles and Chicago.
The first batch of promotional campaigns, which will include beer and coke and be distributed in stores, will start in New York in the next few months.
The spokesperson said the promotions would focus on beer and be available on the Nubar website.
This week, Nubars founder and CEO John Hargreaves said that the company’s marketing team is working on a new craft beer campaign that will be rolled out later this year.
“It’s not going to be the same thing as what we’re doing right now, but we’re working on it and we’re not stopping,” Hargrey told CNBC in an interview.
According to a report by Bloomberg, Hargreys’ comments came as the company launched a new beer-centric travel promotion in New England, where it has a strong presence.
The promotion, which is similar to the one the NUBAR has launched in other parts of the country, will feature premium craft brews and an “alcohol beverage holder.”
The promotion will be launched in Boston, Boston, New Haven, Hartford, Hartford and Boston, according to the report.
Hargreys also said the company has plans to launch a craft beer themed travel promotion this spring, but did not provide more details on the format or locations.
Nubar’s recent marketing efforts are similar to those of craft beer brand Goose Island, which launched a limited-edition limited-time offering in 2016, according the report from Bloomberg.
Goose Island was also launched in Chicago, Atlanta and Los Angeles, among other cities.
A recent report from Travelers Digest also found that Americans drink beer more than any other age group.
Craft beer consumption has more than tripled in the U.S. over the last decade, according data from the Brewers Association.
Travelers Digest’s research also found beer-focused events, such as festivals and craft beer tours, are gaining traction in many cities.