Kermode, Switzerland (AFP) – Drinking fizzy drinks can be a way of getting away with paying for things you wouldn’t otherwise, but they can also be a bad idea, according to the European Union.
A report on the economic impact of fizzy beverages found the products could be an economic drain for countries, with a significant negative impact on their economies.
“I am concerned that consumers who are paying to enjoy fizzy refreshments will then have a hard time making the money to pay for these beverages,” said Michael Gerspon, the director of the European Council on Economic and Monetary Affairs, at a press conference in Brussels.
The report, released by the EU’s Economic and Social Committee, warned the consumption of fizzy drinks could lead to a reduction in the size of countries’ economies and a loss of tax revenues.
“This could also lead to an economic slowdown and, at the same time, the negative impact of increased tax on fizzy beverage consumption could be felt,” it said.
“Fizzy drinks are a common product and we are also concerned that they are being marketed as a cheaper alternative to coffee and soda.”
The report found that the cost of buying a Fizzy-Cola from the US was $3.40, compared to $1.10 in Britain.
“We find it very hard to find an example where fizzy-cola consumption is lower than coffee consumption,” Gerspen said.
According to the report, fizzy and sparkling drinks contain artificially sweetened carbonated beverages with a calorie content of at least 250 calories per serving.
It added that the energy consumption of consuming a fizzy beer can be as high as 2,000 liters of water per day.
“In the case of a fizzing drink, it takes at least 2,500 liters to produce the same amount of energy as consuming a drink with similar calorie content,” it added.
The EU’s economy commissioner, Stefan Füle, has called on countries to take measures to protect the public health of their population and businesses.